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Frank B. Nightingale - Blog

Year: 2017

Sunday, 9th April, 2017 1:43 am

What is the Message of the Lighting Industry?

Published in Lighting Design / Be the first to comment! /

What Message? Currently, lighting designers face a grand problem and it equates to its “message.”  Are we alone in asking this question?  I don’t think so.  This has been a problem for years, if not decades.  We have failed to provide a clear and understandable message to the public.  This single failure has allowed us

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Callback
Monday, 6th March, 2017 12:58 am

Callbacks Are Costly…Don’t allow the client to influence you to fail !

Published in Uncategorized / Be the first to comment! /

By Mike Gambino My Company Gambino landscape Lighting in Los Angeles California recently experienced a system callback of epic proportion for a problem created by an $8 tube of faulty silicone sealant. In this case the failure was beyond our control and there was no way to avoid this and no one person was to

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Brand
Tuesday, 10th January, 2017 12:43 am

Building a Brand for Landscape Lighting

Published in Business Practice / Be the first to comment! /

by Mike Gambino Designing and Building landscape Lighting systems can be done by remaining fairly anonymous. However if you want the best opportunities to come to you and have more people wanting to do business with you, you need to market yourself or business. In order to optimize marketing you need to establish a brand for

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