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Frank B. Nightingale - Blog

Category: Business Practice

Brand
Tuesday, 10th January, 2017 12:43 am

Building a Brand for Landscape Lighting

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by Mike Gambino Designing and Building landscape Lighting systems can be done by remaining fairly anonymous. However if you want the best opportunities to come to you and have more people wanting to do business with you, you need to market yourself or business. In order to optimize marketing you need to establish a brand for

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Tuesday, 20th December, 2016 7:11 pm

Who Has Control of Your Project?

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Control of Your Project Is Your Business This article will look at why project control is important to a successful outcome.  It is important to maintain control over projects at all time.  Designers and contractors should never forget their value and importance when comes to their profession.  No other party, whether contractor, developer, or consumer,

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Wednesday, 14th December, 2016 8:34 pm

Low-Ball Pricing Will Sink Your Business

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Pricing Matters by Michael Gambino I can’t imagine that Frank B. Nightingale had much competition at the time when he practiced his business of garden lighting, now called landscape lighting.  He was the first to enter the marketplace.  However, I can only assume he faced challenges in selling his services for a premium price. Prospective

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